It’s a sweaty afternoon in Palma but Emily Benet arrives for our lunch meeting looking very cool and composed. She’s just got off the bus (rather than drive, she’s only just passed her test and Pierre the seven seater Citroen Picasso is a bit of a handful in Palma). We’re meeting to talk about her most recent novel, The Hen Party, set in Mallorca with the tag line ” A party of eight arrive on the island, but not everyone’s going home.” The story features film director, Kate Miller, who is in serious trouble: the entire cast and crew of a reality TV show “The Hen Party” have gone missing whilst filming. Kate thinks it’s all her fault, well she hasn’t exactly been following the guidelines, but if she is to blame, why are the hens arguing among themselves? And why is the groom-to-be calling her in tears…. ? Emily’s book is a fast, fun, summer read full of comedy and drama and having read it myself, I’m going to tell you to get it because a) you’ll enjoy it and b) Emily is a local author, living here on the island and we should support her.
But, back to the interview, once we’ve ordered our lunches we get down to it. Aside from living on the island for the past couple of years Emily is an author, journalist and award winning blogger. But her story starts way, way back when she was eleven. “I always wanted to be a writer, I wrote a book, Dandelion Abbey, about talking animals. But it wasn’t until I was encouraged to enter a writing competition by my English teacher at my school in Barcelona that I really believed I could do it. I won first prize, 350€!”
The daughter of a Spanish dad and a Welsh mum Emily was thirteen when they all moved to Spain. “I was determined to pass my Selectividad (the Spanish University entrance exams) because this boy at my school had said he didn’t know why I was bothering. And I did it.” As it was she found herself studying back in the UK at the University of East Anglia, but she didn’t feel like she was getting anywhere, and she didn’t like her surroundings either. “Everything was burgundy, the place looked like a Swedish prison”. Emily was quickly frustrated by the lack of time actually being taught, only six hours a week, and for a determined, ambitious, some might say workaholic, writer, this was just too much to bear. She dropped out. An ultimatum was posed, either she studied in Barcelona or went to help in the family business, a chandelier shop in London. She chose the shop. “I decided, I’m going to take a year and help my mum in the shop whilst I write THE novel”. One year rolled into more but she didn’t stop working on her goal, “I went to creative writing groups and classes, I read A LOT. I found myself inspired by the daily things in life, a single overheard sentence on the bus can spark a “What if… ” in my brain. Then one day she went to watch a football game, Germany vs Spain, with her dad and she met her future husband who was to have an impact not just on her, but on her writing career.” He suggested to me that I start writing a blog. This was 2008 and not so many people were writing blogs then, I decided to write a blog about my life in the shop. I called it Shopgirl Blog. But I wasn’t really a shop girl, I was a writer, a writer trapped in the body of a shop girl working in a shop”. That’s when things really started moving and Emily started to get noticed. “I posted a link to my blog on the Salt Publishing Facebook page, and I got a response! They were interested in what I’d written and wanted to turn it into a book.” The blog also became a TV pilot (you can watch it on You Tube). Then mega publisher Harper Collins picked up her next books, The Temp and Please Retweet. But as she quickly discovered despite being on the roster of a publishing house that didn’t mean they would do much promotion of her work. So this time around, with The Hen Party, she’s going it alone.
She admits it hasn’t been easy, switching from being with a publisher to self publishing, but she realises now that she might have been better off doing it her way right from the start as sales for The Hen Party are already surpassing her previous novels. She attributes her success to make this switch to someone she’s never met, Joanna Penn, the host of a podcast The Creative Penn which interviews successful author entrepreneurs. As Emily tells me, “The word entrepreneur has a lot of positive connotations. An entrepreneur sounds like someone who is driven, creative, has get-up and go. Unfortunately self-publishing entrepreneurs aren’t always met with the same admiration in the writing world. Self-publishing still has a lot of stigma – and I get why. People want the credibility of a big publisher. They assume if a big publisher didn’t print it, then it can’t be good. In reality, a traditional publisher might like the book but may not have space for it on their list. They may well have a similar author writing in the same genre. I didn’t wait until the very end to find out if a publisher wanted my book. It takes months and months for replies and the first so-called ‘rave rejections’ that I received convinced me the novel was good enough for public consumption. The book took me over a year with two massive edits so I wasn’t going to just discard it because three people liked it but weren’t sure they’d be able to sell it. I didn’t just hit publish once I’d made up my mind. It was important to me that it would be produced with the same care as a traditionally published book. Next, it went through a professional editor. After that, a proof reader. For me, it’s about being proactive about your career, treating it like a business and taking the wishful thinking out of it. It’s about taking creative control of your project, getting fair royalties and being able to adjust prices and book covers if at first it doesn’t succeed.” We talk at great length about book covers and she shows me the most recent version of The Hen Party, she’s not quite happy with it. I tell her to stop worrying about it, but then if it were my book I think I would be just as fussy. After all it represents more than a year’s work, and who can say that about anything they’ve done?
When our date is over we find it hard to say goodbye, and wander around the streets of Palma together for a while, until finally Emily decides she’d better go find her bus. As I head off I wonder how many new ideas for stories she’ll come up with on the ride home and pledge to take the bus a bit more often myself.
You can get Emily Benet’s books online at Amazon or at the Universal Bookshop in Portals.
Visit http://www.emilybenet.com for more.